PKU - The most unfair diet

Living with Phenylketonuria (PKU) is a constant struggle. A rare, hereditary metabolic disease with no cure, even a milligram of protein intake can cause irreversible brain damage or death. The Fundación PKU is raising funds to develop a biosensor device that measures blood protein levels in real-time, ensuring safe and non-hazardous eating for PKU patients.

Brand: Fundación PKU
Brand team: Alfonso Lügstenmann
Advertising Agency: VMLY&R Health Spain
Chief Creative Officer: Natxo Díaz
Head of Art / Creative Director: Leo Rincón
Group Creative Director: Joao Jackel
Copy: César Pérez, Catalina Segura, Heather Hamilton
Art Direction: Raúl López, Rodrigo Cabello
Graphic Design: Lucía de Pablos
Lettering: Jero Rincón

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